L o a d i n g

HSBC International Campaign

Create a campaign that tells HSBC’s story and point of difference: Connecting you to the true power of HSBC’s International Networks.

Credit:
Scott Paynter
Competition:
D&AD New Blood
ZHEZHI is the Chinese Art of Paper Folding. Through folding the shapes of HSBC’s famous hexagonal logo, different symbols from around the world are made, each uniquely representing HSBC’s core values; Wealth, Sustainability, Trade, and Connections.
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